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Smart Retail: How to Turn Your Store into a Sales Phenomenon
- Richard Hammond
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Retail is amazing. It is immediate, exciting, risky, and downright tough. Running shops gets into the bloodstream. But at a time when retail takes credit for saving whole economies it is still possibly the least understood of all business practices. Smart Retail is your ticket to a better retail life.
`A really practical and helpful guide, essential reading for anyone involved in retailing`
Charles Dunstone, CEO, The Carphone Warehouse
`A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.`
Vittorio Radice, Executive Director, Marks & Spencer (former Chief Executive, Selfridges)
`This book is full of practical good things to make running stores that bit easier to get right.`
Julian Richer, Chairman and Founder, Richer Sounds
`This is how it`s done.`
Umesh Vadodaria, General Manager, PC World
This book is the first `how to` retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promotional strategies to building energised and motivated teams, this is the book that will equip store managers, aspiring team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies for retail success.
`A book about doing it.`
Allan Leighton, Chairman, Royal Mail (former CEO, ASDA).
`I thoroughly enjoyed every minute of it.`
Simon Stephens, District Manager, Sunglass Hut
`This is a great book which delivers sensible pragmatic advice applicable to all retail sectors at all levels`
James Heneage, Managing Director and Founder, Ottakars plc
`Very much to the point and a great practical guide to retailing`
John Thornton, Chairman, Thorntons plc