Godina izdanja: 2005
ISBN: 9780785260103
Jezik: Engleski
Oblast: Menadžment
Autor: Strani

David Noonan - Aesop and the CEO: Powerful Business Lessons from Aesop and America`s Best Leaders
Thomas Nelson, 2005
200 str.
tvrdi povez
stanje: vrlo dobro, pečat na prvoj strani.

It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the `golden nugget` of wisdom inside. Now David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

Contents
Preface.............................................................................................xv
Introduction: Aesop`s Life and Fables...............................................................xxi
REWARDS and INCENTIVES The Hound and the Hare..............................................................................3
The Donkey Eating Thistles..........................................................................7
The Donkey Carrying Salt............................................................................11
Jupiter and the Bee.................................................................................14
MANAGEMENT and LEADERSHIP (Communicating Effectively)The Monkey and the Dolphin..........................................................................19
The Rooster and the Jewel...........................................................................23
The Rooster and the Fox.............................................................................26
The Goatherd and the Goats..........................................................................29
The Mice in Council.................................................................................34
EFFECTIVE MANAGEMENT and LEADERSHIP (Fostering Teamwork and Controlling Stress)The Bundle of Sticks................................................................................41
The Fox and the Grapes..............................................................................44
The Horse and the Laden Donkey......................................................................46
The Hawk and the Pigeons............................................................................50
The Horse and the Groom.............................................................................54
The Lion and the Mouse..............................................................................58
WINNING BUSINESS STRATEGIES The Lion, the Bear, and the Fox.....................................................................65
The Fox and the Cat.................................................................................68
The Fox and the Lion................................................................................71
The Wolf in Sheep`s Clothing........................................................................76
The Ant and the Grasshopper.........................................................................80
The Farmer and His Sons.............................................................................83
The Eagle and the Beetle............................................................................88
BUSINESS STRATEGIES THAT FAILED The Eagle and the Fox...............................................................................97
The Eagle and the Crow..............................................................................100
The Frog and the Ox.................................................................................103
The One-Eyed Doe....................................................................................106
The Donkey, the Rooster, and the Lion...............................................................109
HUMAN RESOURCES (Conflict Resolution)The Wolf and the Lamb...............................................................................115
Jupiter, Neptune, Minerva, and Momus................................................................119
The Mischievous Dog.................................................................................122
HUMAN RESOURCES (Motivating and Inspiring)The Fox and the Crow................................................................................131
The Gnat and the Bull...............................................................................134
The Hare and the Tortoise...........................................................................138
The Peasant and the Apple Tree......................................................................141
The Goose and the Golden Egg........................................................................146
The Ant and the Dove................................................................................150
The Donkey and the Lapdog...........................................................................154
MARKETING PRODUCTS and SERVICES The Two Pots........................................................................................159
Mercury and the Sculptor............................................................................162
The Lioness.........................................................................................166
The Stag at the Pool................................................................................168
The Donkey and His Purchaser........................................................................172
NEGOTIATIONS, MERGERS, and ALLIANCES The Lion, the Donkey, and the Fox...................................................................179
The Fox and the Goat................................................................................182
The Lion in Love....................................................................................185
The Porcupine and the Snakes........................................................................188
The Lion and the Dolphin............................................................................192
About the Author....................................................................................195
Bibliography........................................................................................196


Leadership